See exactly what selling fees cost you, and when running your own marketplace pays off.
$6,791
Estimated savings per year compared with Etsy.
Above about $1,500/mo in sales, running your own marketplace costs less than Etsy.
Monthly and annual estimates based on your current inputs.
| Channel | Monthly fees | Annual fees | Effective rate |
|---|---|---|---|
| Your Shopify marketplacehighlighted | $444.67 | $5,336.00 | 4.45% |
| Etsy | $1,010.56 | $12,126.67 | 10.11% |
| eBay | $1,391.67 | $16,700.00 | 13.92% |
| Amazon Handmade | $1,500.00 | $18,000.00 | 15.00% |
| Faire (wholesale) | $1,500.00 | $18,000.00 | 15.00% |
Your Shopify marketplace: Includes Shopify Basic at $39/mo and PuppetVendors at $49/mo. You own the customer relationship.
Etsy: Excludes optional Etsy Plus and Offsite Ads, which can add 12-15% for eligible orders.
eBay: Final value fees vary by category; this uses a common-category estimate.
Amazon Handmade: Professional selling plan fee is waived for Handmade; referral fee estimate shown.
Faire (wholesale): Wholesale model. Uses a blended estimate across first orders and reorders.
Etsy and Amazon rent you their audience and take a cut of every sale. PuppetVendors turns your Shopify store into your own marketplace, so vendors sell under your brand and you set the commission.
Book a demoEtsy sellers commonly pay a transaction fee, payment processing fees, and listing fees. Offsite Ads and Etsy Plus can add more cost, so this calculator keeps those optional charges out of the default estimate and calls them out separately.
Amazon Handmade usually centers the cost model around referral fees. The Professional selling plan fee is waived for approved Handmade sellers, so the calculator models the referral fee as the main cost.
Owning your marketplace tends to make more sense once monthly sales are high enough for external percentage fees to cost more than Shopify, PuppetVendors, and payment processing. The break-even chart shows that point for your numbers.
With your own marketplace, vendors sell under your brand. You define commission rules, payout timing, vendor responsibilities, and customer experience instead of accepting another channel's default economics.
Use this free marketplace fee calculator to compare Etsy, Amazon Handmade, Faire, eBay, and your own Shopify marketplace with PuppetVendors. Estimate monthly fees, annual fees, effective take rate, and the sales level where owning your marketplace costs less.
Compare channels by monthly fees, annual fees, and effective fee rate.
See when Shopify plus PuppetVendors becomes cheaper than renting a marketplace audience.
Email the calculated result and checklist without hiding the calculator behind a gate.
Etsy fees vary by country and optional programs. This calculator models a 6.5% transaction fee, US payment processing, and listing fees, while excluding optional Etsy Plus and Offsite Ads by default.
It depends on your sales volume, order value, and fixed software costs. At higher GMV, fixed Shopify and app costs can be cheaper than percentage-based marketplace fees.
A multi-vendor marketplace lets multiple vendors sell through one storefront while the marketplace operator manages commissions, vendor access, payouts, and the customer experience.
Related: etsy fees calculator | etsy vs shopify fees | amazon handmade fees | marketplace fees comparison | marketplace commission calculator